An offering is the universe of all products offered by a company. In simpler terms: all the products and/or services that your company will eventually offer.
We have again compiled key questions, including examples, that you can ask yourself about the subject of your offering. If you can answer all of them thoroughly, you have practically completed your offering.
Other questions you can ask yourself:
We hope that these questions will help you to gain an overview of your offering. Do you have difficulties answering the questions above? It’s always worth taking the effort to look more closely at potential competitors to find out what they offer. But this should always be done cautiously, as you never know how much they can gain from this.
Have you already tested the market to see if your offering is working in the market and have you been able to acquire your first customers? This is important if you want to be recognised as an independent business owner by the authorities.
As soon as your offering is clear, you should start thinking about how you can increase awareness of your products or services. In concrete terms, this means marketing your company.