You started implementing your business proposition in the previous steps and got to know your target market better. You should now be ready to continue preparing your company by asking yourself some questions about your business model. In principle, you know your business model – but it’s worth putting it down in writing in detail and thinking it through. You will often notice aspects that you hadn’t thought of before.
We would like to share with you some questions that you should be asking yourself so that you can be as successful as possible and do not go off on a tangent.
To describe your business model, it is worth asking yourself the following nine questions (to give you a better idea, we have answered the questions using a photographer as an example):
If you can answer these nine questions, your business model will be well on its way. If you want to dive deeper, we recommend downloading and completing the Business Model Canvas. This is a model that is well established around the world.
You have now described your business model in broad terms, but you still don’t know how you stand compared with your competitors. In the following you will find further questions that are designed to help you stand out:
The answers to these questions will already give you a good idea of what sets you apart from your competitors, what you need to watch out for and what makes you unique. Would you like to go into more detail? In that case, we recommend that you fill out our SWOT analysis template.
In the next step, we recommend that you take a closer look at preparing your offering.